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The "Elevator Speech" Fallacy

If you have been involved in business in any capacity, you have most likely heard of the "Elevator Speech."  You know, that scenario that gives you 30 seconds to pitch your business or idea.  Truth be told, it only takes 7 SECONDS to make a first impression.  Often, people have formed some form of opinion before you even open your mouth.  I encourage everyone to articulate your message, but be mindful in doing so that it is how you carry yourself that speaks louder than the words you say. If there is reservation in your handshake or if you fail to make eye contact, people are less likely to jump on board with your idea.  Here are some fail-safe tips to quickly and effectively get your point across: 
  • Know your message
  • Describe what you do in 7 words or less
  • Let people know what you can do to solve their problem for them   
  • Make eye contact
  • Follow their non-verbal cues 

Happy pitching!

3 Comments to The "Elevator Speech" Fallacy:

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Thomas Lavin on Wednesday, October 23, 2013 10:51 AM
Well said. Too many people feel that it is wrong to judge on appearences but the reality is that people may make a decision about you based on your appearence in as little as 4 seconds. The tips you provided are more valuable than most people know.
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Help me write a thesis on Wednesday, December 04, 2013 12:50 AM
This is something different I never thought about before elevator speech writing. Post is great on that,which let me understand that this writing also requires some thought behind. Thanks!!
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resume cover letter sample on Friday, May 30, 2014 1:31 AM
Very impressive speech very nice content thanks for sharing very helpful keep it up...........
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