When people ask me how to write a speech, my answer is simple. "Start with the takeaway, " I say. Sometimes, I get puzzled looks. I stand by what I say, though. Whether you are entering a conversation or a presentation, it is best to have an exit strategy. What do you want to get out of it? What do you want your audience to know?
Too often, I fall victim to hearing uninspiring messages because the speaker switches direction or does not define a clear message. Think about this.... the Gettysburg address was delivered in two and a half minutes!